"Working on my brand strategy and identity was a real game changer for me as it brought clarity over which audience I need to focus on, and how do we engage with them. ‍ I would say the three main points of improvement I see with Mindways are that I am more confident over my business and more clear on the value it offers. Moreover this new clarity on who my target audience is allows me to serve them better. And finally the brand awareness that was raised for Mindways, through our website launch has lead me to create new business contacts and opportunities for Mindways. ‍ I would absolutely recommend the branding services of Embrand studio, since they were very meticulous in understanding my business and my concerns. This lead me to see more clearly and have more confidence in the future of Mindways. The brand identity that they created for me looks very authentic to my purpose and the way I approach my business."